PPC and SEO as A Method to Manage Reputation
Reputation refers to your status or the opinions people have on you or how your customers define your character. This can be applied on online business where a good reputation will keep the traffic high hence you are able to earn more and if you have a terrible reputation which destroys your website since you will have few users visiting your page making it dormant.
PPC stands for Pay-Per-click which is an online marketing and advertisement business where the host sites allows another page to advertise their services through them and get paid by the number of users who opens the link page. If the host site is able to generate a high traffic, then it means that they are able to earn more from the advertisements. PPC is commonly used in Facebook and Google due to heavy traffics on the sites.
The Following are some of the ways you can use PPC to manage your reputation online.
Choose the correct keywords that will describe the online services you offer in order to enhance your good reputation. Keywords are mostly used by online users as a way of finding the services and information they are looking for. Ensure that users will get exactly what is described on your keywords to increase on your reputation.
The next thing you should do is to make your advertisements and your page more pleasing to online users. You should organize the Ad in a way that the users are able to access the information they are looking for with ease. Having Video clips and funny images attract more traffic since users always click on them and find out what’s more behind the clip or image.
SEO is an abbreviation for Search Engine Optimization which allows your website to appear on different search engines.
You’re your site to appear on search engines ensure that you have high quality content and make popular your websites, this helps to improve your reputation if you have your site on the search engines. Users tend to get back to a site that Is regularly updated to get more information on the site. Include a comment box which allows you to get feedback from the user about the site, this increase the traffic.
Bloggers who have a heavy traffic can help build on your reputation if you make them talk about you on their page, but ensure first that you have great content and ready to have high traffic.