How much do you know about online marketing? How much of that knowledge applies when it comes to Facebook? Are you someone who is into traditional marketing that needs to know more about Facebook? Whether you’re a marketing pro or a novice, the tips here are going to help you out in your marketing campaigns.
Always respond to comments written about you or to you on Facebook. Take a look at your wall daily, and pay attention if someone tags you in a post. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
You need to have a unique Facebook page if you use it for marketing purposes. You can accomplish this by including a lot of photos and making it very colorful. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
You don’t necessarily need a page, a group may be better for you. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. Allow your subscribers to post content on your Facebook page.
Answer all questions and comments sent to you via Facebook. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. When you already have an answer available on your website, link to it.
If someone ‘likes’ your Facebook page, give them a deal. Likes can get your Facebook page a lot of new attention. It is appealing to users to get a free gift when they give a page a like. You could give away a free sample or even a chance in a sweepstakes. If someone sees a chance to get something of value, they will be more likely to click that button.
Hiding content from people who are not fans is wise if you want visitors to become followers. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
Get your followers involved in your business. They can help you make sound decisions. Subscribers love to feel a connection to the brands that they follow. You can tap into this by having your community help you with some decisions. For example, if you post in blogs, find out what kind of posts they prefer to read.
Make your Facebook content “shareable” for others. You will want to share information with as many people as possible. Facebook works best for a company when followers can interact with each other and share your information with their friends. If you put in the effort, you’ll find your content is shared throughout Facebook.
Those who may be new to this type of marketing may be more skilled than older folks who rely on antiquated methods, though this new frontier can level things out a bit. Of course, you do need to use the tips. Begin your campaign with the advice you’ve just read.