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General Article

Article Marketing In This Day And Age

 

Article marketing is gaining attention as an extraordinarily effective method for expanding online visibility. It can be hard to find a starting place with the techniques if you’re a beginner, though. This article contains a number of tips on using article marketing effectively.

Create a logo for your business. It is often thought that only big companies can have good logos that people remember, but clearly this is false. Readers who visit your site often will come to recognize and trust your logo, and seeing it on another blog or forum may remind them to visit. A familiar logo will help you build a lasting relationship with your readers.

Write content that will do well for long periods of time. Avoid writing about information that can quickly change. Your readers should be able to read your articles a year from now and the information still be correct. If they can read old material and still be satisfied, there is a higher chance that they will want to keep reading your new material.

Do not use excessive keywords when you write your articles. Limit your usage of a keyword to five occurrences within an article. More than that has the potential of causing readers to leave your page. Do not use your keyword more than five times in an article or your content.

One important tip for article marketing is to add the information to your own site and index it before sending it to directories. This helps because the main article appears in search engine results, and the other articles give you back end traffic.

It pays to stick to what you know, regarding marketing. This can make your marketing attempts appear unprofessional. Don’t do something unless you can do it correctly.

The larger your audience, the better off you’ll be when you work with article marketing. This does not mean to focus your articles on the entire population on the internet. Which would you prefer? Twenty people who are interested in what you have to say or millions of people with absolutely no interest in your offering. Always keep your target audience in mind.

Paragraphs should consist of 3-5 sentences, while the article should total no more than 700 words. Most directories follow the 3-5 sentence/500-700 word criteria for article submissions, and applying it to your writings will ease the distribution of the articles. You do not have to put as much effort into blogs; a good target is 300-400 words.

Selecting the right keywords is a huge step in successful article marketing. Don’t be fooled into buying an overpriced keyword research program when you can get everything you need from Google’s free Keyword Tool. Keep revisiting which keywords work and which don’t to further hone your money-making potential.

From the start of this article, you have learned that article marketing is a good way to grow your business and your web traffic. If you know the right way to use article marketing, it can truly transform your company.